Plus size fashion designer brought Sisterhood of the Traveling Pants to life, slams body shaming with the first ever one-size-fits-all jeans.
Since the 19th century, the fashion industry has been trying to sell unrealistic body standards, making jeans appear ‘exclusive’ for skinny people while leaving everyone else with lowered self-esteem.
This very same misconception hasn’t evolved even until now in the 21st century. To make things worse, social media has magnified the issue of body shaming. No thanks to these social media, plus size people are constantly under fire for wearing jeans.
Being in a society that promotes unrealistic body standards, it’s hard not to get caught up in comparing yourself to models. Plus size fashion designer, Monica Herra has finally had enough of this social stigma. Being on the heavier side all her life, she struggled to find the perfect pair of jeans. Even if they came in her size, she would be too embarrassed to ask, because she couldn’t handle all the stares and judgements from strangers. Realizing that she’s also a victim of fat shaming, she was determined to fix this negative connotation surrounding jeans.
“Clothing companies should consider that not everyone has the same body shape. There are many more different body shapes in this world than just plain skinny. Regardless, everyone should still feel comfortable in their own skin. To me, clothes should fit us as we are, and not the other way around.” – Monica Herra
She worked closely with fashion engineer, Essam Mirekay. Together, they created a one-size-fits-all jeans and named it “SnugFit Jeans”.
“I remember watching Sisterhood of the Traveling Pants long time ago. At that time, no one thought it could be real, including me. But things are different now in the 21st century, our technological advancement has made so many impossible things possible. That’s how I came up with the SnugFit Jeans, to fight back against body shaming. I want to prove that plus size women can look just as gorgeous in jeans too. No woman should ever feel bad about their own body.” – Monica Herra
The SnugFit Jeans
Made with the new intelli-stretch denim technology, these jeans are highly stretchable and don’t get shredded by your affectionate thighs.
The intelli-stretch denim technology keeps the jeans from sagging after multiple wears and helps retain the shape of the jeans no matter how many times you wash it.
They are specially designed to properly fit your figure whether you have an hourglass figure, pear or apple figure. They flatter and accentuate your curves without having to do the pants-pull-up shuffle every few steps you take.
These jeans are made to hug your legs and thighs without suffocating them, minimising chub rub as you stride each step comfortably and confidently.
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“Don’t let a piece of ill-fitting clothing affect your self-confidence. It’s not about the size you wear, but the way you wear your size.” – Monica Herra
Every woman deserves to feel beautiful in jeans, regardless of their shape and size. Be confident, be unstoppable, with SnugFit Jeans.